From My Front Porch

Life's stories connect lives

  • Home
  • About
  • Contact

Feb 13 2023

#JesusGetsMe

The Jesus Gets Me campaign “targets millennials and GenZ with a carefully crafted, exhaustively researched, and market-tested message about Jesus Christ: He gets us.” During the Super Bowl, one such ad reminded me of the division of culture where people shouted at one another often causing serious harm, sometimes in the name of Jesus.

The rebuttals quickly flooded social media, and one article stood out to me as a wayward critique. Basically, the argument is that the marketing campaign waters down the person and identity of Christ. On its face, I “get” that argument. We don’t want to deny His deity and power, but underneath, the campaign is speaking to an audience who feel that the institution of religion, the church, doesn’t get them. The ads are not intended to replace a Christian with skin on listening to a fellow human being, complete with all the warts they may have on the surface, and helping them see their value as image bearers of the living God. If we critique the movement for trying to begin a conversation, perhaps we’re a bit sensitive over not being ready to have that conversation, the important one where we ourselves proclaim the name of Christ and love our neighbors as ourselves.

We were once a “them.” Remember the Pharisee who prayed openly that he was so thankful he was not like “them”? We point our fingers at him and rightly criticize his hypocrisy, but we find it harder to look in the mirror and recognize our own. Jesus died for THEM as much as He did for me.

The marketing tool simply opens the door for me to have those conversations, but it was never designed to replace them. If seeing the ads stings a bit, maybe I should take this time to ask God to move my heart with compassion and ready myself to begin that conversation. One spiritual conversation leads to another spiritual conversation, and the ads may just be the catalyst to something great. When I humble myself before another bearer of the image of God, I remember that Jesus gets me, too.

…and that’s the view from My Front Porch.

Reference

$100M Ad Campaign Aims to Make Jesus the ‘Biggest Brand in Your City’. (2022). Retrieved 13 February 2023, from https://www.christianitytoday.com/news/2022/march/he-gets-us-ad-campaign-branding-jesus-church-marketing.html

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to print (Opens in new window)

Written by Ruth Ann Frederick · Categorized: Culture, Spiritual Life, Wisdom for Life · Tagged: christian, JesusGetsMe, judging

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

  • #JesusGetsMe
  • Welcome! Come on in.
  • Shrinking Economies: Micro Responses to COVID-19
  • Saying Good-bye to Sheila
  • Mrs. Fred Goes to China – Part 2

Archives

  • February 2023
  • May 2021
  • April 2020
  • December 2018
  • August 2018
  • July 2018
  • March 2018
  • February 2018
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016

Categories

  • Career
  • Culture
  • Family Nostalgia
  • Spiritual Life
  • Uncategorized
  • Wisdom for Life
  • Youth
NetworkedBlogs
Blog:
From My Front Porch
Topics:
Faith, Family, Wisdom
 
Follow my blog

Copyright © 2023 · My Front Porch Theme on Genesis Framework · WordPress · Log in

 

Loading Comments...